More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
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NOVEMBER 7, 2023
In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. From there, they’d retarget audiences across channels and run conversion rate optimization (CRO) tests to see what resonated best. Source: 2023 B2B Paid Social Benchmark Report Why did it crash?
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