Lead Liaison

AUGUST 26, 2019

You could also send a text blast to announce a drawing or fun contest you are hosting. When they receive a text, almost everyone stops what they are doing, opens it up and reads it immediately. The engagement rate with text messages is off the charts. The open rate for SMS marketing messages is huge – as much as 82% !

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Adobe Experience Cloud Blog

AUGUST 23, 2013

Well, Mailchimp and other ESPs who service Gmail accounts regularly are reporting about a 1% drop in open rates so far. Not really the Y2K scare that many email marketers feared, but definitely something to keep an eye on. I am definitely seeing an increase in emails reading “Did you not see this email…?” Pretty cool.

Marketing Automation Services 48

Marketing Automation Services Opt-out Opt-in Blast Campaigns 48

Act-On

OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Optinmonster

FEBRUARY 23, 2024

On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. However, if your unsubscribe rate is too high, it makes it difficult to grow your email list so you can reach more leads, readers, or potential customers.

Tips 64

Tips Opt-out Opt-in Click Rate 64

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. This post grew out of one of those talks.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

seo.co

DECEMBER 8, 2020

Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI. If you’re reading this, you’re probably looking for ideas, tactics, and strategies for marketing your business online. But what constitutes a great user experience? That’s where SEO comes in.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

APRIL 4, 2012

Email re-engagement campaigns give you an email list that is far more engaged, yields a higher click-through rate, drives more conversions and customers, and improves your email deliverability. And here's the thing -- there's no one definition for what inactivity means that fits all business models.

Lead Ranking 28

Lead Ranking Opt-out Click Rate Deliverability 28

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

PathFactory

SEPTEMBER 19, 2018

When we launched a reg email to past attendees it had a 49% open rate and 23% click through rate, which is by far the best performing email we’ve ever sent. It was super simple but had outrageous engagement, like 90% click rate. These days, inboxes overfloweth making it harder and harder to get to your ideal B2B buyers.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108