Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good? Like Be the first to like this post.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MARCH 12, 2018

But, I don’t blame our SDRs or our salespeople. In our pursuit of short term productivity, we’ve become addicted to the efficiency that technology provides. They're giving us the virtual dial tone or the virtual door in our face. Do you have a PR or content person on your team? Shame on us. Congratulate them.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Do you have to put out a press release after you revamp your whole website?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JUNE 26, 2014

Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. As marketers, we’re trying to maintain the delicate balance between creating brand messages with wide appeal, and creating highly targeted journeys for our buyers.

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Author: Dayna Rothman We are on our last day here at Dreamforce and what a whirlwind it has been! From the amazing and inspiring keynotes given by Marissa Meyer and Sheryl Sandberg, to the hustle and bustle of the busy expo hall, it’s been a blast. by the many marketers at Dreamforce this year. Was it good? Was it bad?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. And yes, SPAM is as much a part of the Twitterverse as it is with our email. We are a virtual business team!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Martech

OCTOBER 28, 2022

But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . Also contributing to the demand challenge is marketing automation. To hit marketing qualified lead (MQL) quotas. Here’s the good news.

Lead Ranking 121

Lead Ranking Marketing Qualified Leads Demand Marketing Analytics Tools 121

Industrial Marketing Today

SEPTEMBER 27, 2010

Often closing the deal requires participation by many members of your sales team. Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. However, to remain relevant, they do need to embrace and master today’s social media and digital marketing tactics.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 124

Social Media Work Management Marketing Management Media 124

Lead Liaison

MARCH 7, 2018

So the topics that we are presenting are the actual solution that each company uses to drive our own business and revenues to use in real life and it works. Once the webinar was scheduled, the entire process was managed in Lead Liaison so that we could fully automate and even repurpose the event if we wanted to.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston. We’ve broken down some of our key INBOUND takeaways here.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! There are several types of sales leads in B2B, including: Marketing Qualified Leads (MQLs): Leads that have shown interest in your product or service and meet specific criteria established by your marketing team showing that they have a strong likelihood of becoming a buyer.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Conversica

SEPTEMBER 26, 2018

Monday night we held our annual Conversica customer dinner on the eve of Dreamforce 2018. As many people travel from out of town to the Dreamforce conference, we asked our current Conversica AI Assistant customers what they are looking forward to most at Dreamforce 2018. ” How did Snowflake end up using Conversica?

Work Management 40

Work Management Marketing Management Cross-Selling Marketing Automation Services 40

Hinge Marketing

NOVEMBER 15, 2016

Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. Marketing automation manages this information so that you sent only the information of interest to a lead or client.

Work Management 48

Work Management Marketing Management Marketing Automation Services Automation 48

Hinge Marketing

APRIL 17, 2019

In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation. I’d like to start first, though, with a definition of professional services marketing automation (MA). Content marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Adobe Experience Cloud Blog

APRIL 1, 2014

We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Segment Your Audience.

Advertising Channels 48

Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

GreenRope

MAY 26, 2015

Who are our investors? What is our exit strategy? In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Email marketing was getting cheaper, so everyone was doing it, and read and click rates were dropping. Killing the Star.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40