Marketing Strategies Must Evolve With the Times in 2024
Litmus
FEBRUARY 8, 2024
In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. This significant—but not insurmountable—challenge requires marketers to craft an omnichannel experience, retaining email’s reach and adapting its use to make content more relatable and engaging. It can’t be an afterthought.
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