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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

The idea behind it (at least in the sense in which it’s being hyped) is to move past building something new based on existing human thinking (generative AI). So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The Early Days: Marketing in the Pre-digital Era Many things can be said about the pre-digital marketing era because of its stark difference from today’s digital-focused marketing landscape. Companies want to rank their pages on search engines to generate relevant, free, and long-lasting organic traffic. Search Engine Optimization.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

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What Does It Mean to Create Inclusive Content?

ClearVoice

Before tackling what it means to create inclusive content , let’s look at what inclusion is, how it can be expressed in products and services, and also learn about a few closely related concepts that are crucial to the success of your quest for content inclusivity. What is inclusive content? Peruse your personas.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The Early Days: Marketing in the Pre-digital Era Many things can be said about the pre-digital marketing era because of its stark difference from today’s digital-focused marketing landscape. Companies want to rank their pages on search engines to generate relevant, free, and long-lasting organic traffic. Search Engine Optimization.

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

Expert Tips for Writing Sales Emails If you follow these sales email tips, you’ll feel less icky and more enthusiastic about your sales email campaigns. Our experts told us that sales emails are not old-hat, spam techniques — quite the opposite actually, sales emails are all about connection. Know your audience. 13% reply rates.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. For example, some sales reps are skeptical about the accuracy of AI. That being said, companies should take security measures and adopt regulations to use AI ethically and aligned with the law. “As