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How marketing ops can learn to speak C-suite

Martech

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

You might have heard about intent data before, but chances are that you are still missing out on efficient strategies to act on it. To achieve a higher conversion rate and a more efficient revenue team, you need to define which key activities are signals of buying intent (e.g. It can drastically increase your CTR and reduce your CPA.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Where do you think PPC is going in the next 12 months?

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Where do you think PPC is going in the next 12 months?

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Where do you think PPC is going in the next 12 months?

PPC 40
article thumbnail

Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Where do you think PPC is going in the next 12 months?

PPC 40
article thumbnail

Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum. In some cases this will be good, especially for lowering the barriers of entry for newer advertisers. Where do you think PPC is going in the next 12 months?

PPC 40