Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin
GreenRope
OCTOBER 20, 2014
So, I had the opportunity to ask search marketing expert, Bryan Larkin, a few questions about search marketing, and specifically, pay per click (ppc) marketing. They are just as important as explicit keywords you want to advertise for and can help improve click through rates (CTR) and keep costs to a minimum.
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