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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

Instead, the idea is to outsource our thinking and decision-making to AI-powered interfaces. To think we can shirk all our responsibilities—and apparently, it’s marvelously easy to do so—is tempting. ChatGPT, the appointed CEO, created the name, logo, business plan, and marketing strategy for the company. The founder, João F.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization. Customer support: Customer service teams can utilize AI-powered chatbots for efficient and personalized customer support. And who should be responsible for setting such precedents?

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How Business Leaders Can Move Forward With Certainty Despite an Unknown Future

Salesforce Marketing Cloud

The pandemic still has the capacity to surprise, even as positive developments with vaccines and treatments emerge. These uncertainties could play out in many ways, which is why our team at Salesforce Futures partnered with Accenture Research to study scenarios for the coming five years , and their implications for business.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. Are you hoping to position yourself as a trusted industry authority? Take note of any areas in which it may help free up your team to work on high-level tasks. What are the risks and benefits?

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. All that happens simply during Zoom, Webex, or Microsoft Teams calls. “I

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

If you are like me and most CROs and CMOs, SaaS tools are like shiny diamonds that attract us with the promise of riches in the currency of increased conversions with the bonus of making our jobs easier. In addition, EpiServer, a content management company, has recently acquired Optimizely. Sometimes switching is ideal.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

At a time when consumers are setting stricter priorities and reducing their spending it is understandable that companies want to cut costs, however this short-term thinking may not be the best strategy. In fact, businesses that continue to invest in their marketing strategies are more likely to see long-term profitability improvements.