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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Radio, print, and television ads all work roughly the same way. Ads are very sales-focused, with a direct goal of trying to convince consumers to buy. It also means that you should release new content on a predictable schedule. And 67% of people say they’re more likely to click on a native ad than a banner ad.

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Outbound vs. Inbound Marketing? What You Should Know

KEO Marketing

They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. When a company’s prospects are not experiencing their ads and content, the company will miss out on valuable sales. What are Outbound Marketing and Inbound Marketing?

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 While most Americans still say they get their news primarily from television, that figure has declined to 66% from its peak of 82% in 2002. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

But he seemed more excited at the prospect of The Washington Post creating its own ad formats. Look no further than Fuse, released back in April, which copies much of what makes Instant Articles so appealing. Dicker labels this new style “content-driven advertising.”

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Facebook Ads Library- What it is and how to use it

Valasys

It was then followed by magazines, journals, radio and television. . In 2000, Google launched its first Ad service- Google AdWords. The initial ads consisted of university merchandise and other small companies. . 2006 – Banner ads and sponsored links were exclusively provided by Microsoft. .

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10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato

Hubspot

We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. We even included a particularly clever banner ad. 10 of the Best Ads from February. Maybe there’s more that brings us together than we think," this ad from Danish television network TV 2 muses.

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The Most Magical Moments From the Arrested Development Launch Campaign

Hubspot

If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? But instead of sending a run-of-the-mill press release about the new website and promotion, the team sent letters to the press pretending to be Tobias.