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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Email Automation. Market reach.

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Blog: Getting the Most Out of Trade Show Investments

Conversica

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. Depending on the size and stage of the organization, this budget dedication can balloon to 30 percent or even 50 percent. It’s clear that events, trade shows and conferences are big spends for businesses.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag.

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Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. How are they doing this?

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Social media management services: 9 agencies your brand should check out

Sprout Social

If you do, an agency can spark new ideas, prevent burnout or provide a much needed load lift—social media teams say that bandwidth is one of their number one challenges. By partnering with an agency, you benefit from the social media tools they use. If you don’t have the resources to grow or train a social team, an agency is a must.

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How to Build a B2B Marketing Strategy from the Ground Up

BOP Design

Resources include securing a budget (or ballpark budget), identifying which internal teams and individuals will work on the execution, finding external resources to fill in the gaps, making a list of all the tools/technology at your disposal. Who will work on the marketing deliverables (name names). Be Realistic.

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Cut Through the Chaos – 5 Changes Your Team Needs Today

Allocadia

Missed dinners, no-show at spin class, and negotiations with the babysitter – does this sound familiar? Advice for creating marketing efficiency usually involves buzzwords like growth-hacking, referral program, or earned media. Reduce time spent on budget and project management. How do you break this cycle?