Lead Forensics

APRIL 30, 2024

As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. Negative personas also present an opportunity, as they will have a circle of influence in which you could get traction. Humanize your conten t.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts.

Social Media 96

Social Media Media B2B Tips 96

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. The beginning of the customer journey presents a unique opportunity to gather relevant and appropriate data about her personal preferences.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. The beginning of the customer journey presents a unique opportunity to gather relevant and appropriate data about her personal preferences.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Directive Agency

JUNE 24, 2019

On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. It’s a great opportunity to bring more people onstage. Over time, it kind of got, not out of date, but there were opportunities there to make it much, much better. Yes, that actually does come up.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. It’s a great opportunity to bring more people onstage. Over time, it kind of got, not out of date, but there were opportunities there to make it much, much better. Yes, that actually does come up.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. B2B customers today use an average of 7.6 Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100