How B2B PR differs from B2C PR, and why should brands care?
Canadian Marketing Association
FEBRUARY 7, 2018
By James Chalmers of CMA's B2B Council. The following is the second in a series of blog posts where James Chalmers sits down with various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. Janine: Absolutely.
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