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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it. Its goal is to get the potential customers excited about buying your product. Collecting emails is a form of lead generation.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. 3) Scoop.it.

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The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. Where did I fall short?

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How SaaS Companies Win with Content Marketing?

Marketing Insider Group

Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. Since the SaaS business model requires a long-term customer relationship, content that forms and nurtures that relationship is essential. It’s a long-term customer relationship. Quick Takeaways.

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When NOT to Use Lead-Gen CTAs in Your Marketing

Hubspot

PR and Social "Buzz" Campaigns. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz. Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. Not in the video itself, or even the blog post we used to promote it.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. HubSpot ).

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11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire. 277% more effective , in fact. LinkedIn Answers.