B2B Sales Cold Calling Direct Marketing Positioning 
Marketing Insider Group
DECEMBER 20, 2022
In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. More (quality) leads = more sales = increased revenue, which makes everyone happy.
markempa
JUNE 7, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks Peter.
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Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
PureB2B
MAY 30, 2022
How does your business target potential B2B clients? Do you send piles of unwelcome junk mail while making multiple cold calls per day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? Database Marketing vs. Direct Marketing.
markempa
SEPTEMBER 15, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
PureB2B
MAY 30, 2022
One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. On the Surface: What GDPR Means for B2B Marketers. Going deeper: Is this the end of cold-emails? On the Surface: What GDPR Means for B2B Marketers.
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