Cintell
MARCH 10, 2016
You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to. 82% of companies using Personas have managed to create an improved value proposition.
B2B Marketing Directions
NOVEMBER 29, 2015
For example, Forrester Consulting recently wrote: ". Therefore, the primary output of your planning process should be a marketing communications plan that embodies a cohesive, balanced, and value-driven marketing effort. Value Themes In a marketing communications plan, value themes replace campaigns as the primary organizing principle.
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Webbiquity
DECEMBER 11, 2013
Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.
The ROI Guy
SEPTEMBER 3, 2010
Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.
The ROI Guy
SEPTEMBER 17, 2010
With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever. For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
Google Removes Page Rank from the Webmaster Tools. Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing. Study: More than 19% of leads are rejected as faulty. Few b-to-b firms are signing up for Super Bowl XLIII advertising.
The ROI Guy
NOVEMBER 29, 2010
Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Death of a Salesman?
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