Biznology
JULY 5, 2012
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Pay per lead.
Biznology
NOVEMBER 30, 2011
B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.
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Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.
KoMarketing Associates
NOVEMBER 2, 2017
Marketers were asked to rank their growth strategies in terms of importance to their company over the next two years on a scale of 0 to 100. Other anticipated hurdles include organizational readiness, insufficient data, prioritizing growth opportunities and generating high-quality leads. was most critical to their methodology.
Cintell
MARCH 10, 2016
You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to. 82% of companies using Personas have managed to create an improved value proposition.
Online Marketing Institute
NOVEMBER 28, 2012
Lead Generation. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July.
markempa
OCTOBER 19, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But inquiries are not leads.
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