Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.

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Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.] The rise of [.] Original post by Jay Baer [.]

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Convince & Convert

JUNE 17, 2010

Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. Im Jay Baer.

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Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment. It was a lot of fun.

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Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. link] Christopher Smith Great article. link] Hollis Thomases @beebow Another great article by @jaybaer on brand influencers &SM: [link]. It’s entirely possible she is a Mass Influencer.

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Convince & Convert

SEPTEMBER 14, 2010

That’s the old-school marketing to which I think you refer — and another article we need to write. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear : Charlie Abrahams [.] link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.]

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Convince & Convert

JULY 6, 2010

RT @grmeyer: @ashleyjablow here's a nice article on #CSR and social media [link] [link] jan radish Tying Together Social Media and Corporate Social Responsibility Social Media Consulting – Convince & Convert [link] Anne Social media is gaining so much momentum that so it’s becoming a if you can’t beat ‘em join ‘em scenario.

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Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# reading this article makes me feel the need to change my blog service, be better. This is really really helpful, especially for an aspiring blogger like me. They may not realize that personality and function come first. 5 ways to fix it.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 26, 2010

I think pitchengine and its concept is going to rock PR world.

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Convince & Convert

MARCH 25, 2010

RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay! " [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea!

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Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.

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Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link].

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Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 21, 2010

I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

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Convince & Convert

SEPTEMBER 20, 2010

link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. is aware of Twitter, but only 7% uses it. (6

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Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Jennifer Scroggins RT @JesyHerron: Love this article and completely agree! You should be.

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Convince & Convert

MAY 11, 2010

Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale.

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FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 23, 2010

– [link] (via @jaybaer) Nice article! link] [link] AMS "Is Your Social Strategy Proactive or Reactive | Social Media …" [link] [link] Alena Hitzemann Is Your Social Strategy Proactive or Reactive? link] via @jaybaer [link] Rachel Diehl Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer

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Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? I had your article on-screen already, prepped for Tweeting later today. link] jaybaer Small world Bob.

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PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

I think it's a good approach to enter social media metrics. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Do you agree?

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

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Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

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Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

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Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

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Convince & Convert

APRIL 1, 2010

link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. You highlight the real tragedy here: the organization has valuable content into which they've invested $ and time, but much of its impact is lost due to what should be a straightforward coordination effort. A great (and yes tragic) case study.

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Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 14, 2010

Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters.

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Convince & Convert

APRIL 6, 2010

[link] Iosif Alvertis RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Hervé Weytens Build Your Brand a Social Content Ladder in 5 Steps [link] #brand [link] Inside Twente RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] JUHLi SELBy Check out Jay's articles–They rock!

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? My experience with it is that its no differ than any other social marketing concept…find friends.

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Social Media Media Curation Webinar Metrics 133

Convince & Convert

MARCH 3, 2010

[link] Tina_Caviness RT @OnlineByDesign: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Harley Rivet RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] sarahsthreads Great post from @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social (..)

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# link] Dont be a social media buzz-kill « Marketing Alive Blog [.]

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Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 11, 2010

link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! Congrats on the book dealy! Congrats on the book dealy!

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Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

MAY 20, 2010

Mankhey RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? Mankhey @jaybaer Great article (RE: [link]. link] jodijodijodi Another awesome, timely post by @jaybaer – Are Your Social Media Success Metrics Suffering From Premature Calculation? link] [link] Richard W.

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Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JUNE 15, 2010

Jessica Great, thanks Jay – excellent article [link] Katie Reynolds RT @Stormi18: RT @ginidietrich: Four tricks to finding your customers in social media [link] #Vistage [link] Private Label Ebooks Very interesting post Jay. 4=wicked smart! Wasn't sure if there was a reason for that or if this was simply for example purposes.

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Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. link] Yael Davidowitz-Neu Fantastic article!! Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

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Social Media Media PR Webinar Metrics 138

Convince & Convert

FEBRUARY 9, 2010

How many times would this 'article' be re-tweeted? Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. It has become so easy to share, that 'trust' is THE main component of influencers.

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Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

FEBRUARY 25, 2010

link] Geeknet Do You Know Your Customers Enough to be a Social Media Hit? Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! Thanks for the compliments DJ, and thanks so much for the great article Susan! link] [link] blur Marketing Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

More from Convince and Convert The Wisdom of Social Media X-Rays The Consequences of Social Media Silence How to avoid the 3 critical mistakes of online advertising Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (..)

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