Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? Possibly a future blog post in that concept. link] jaybaer First time pettifoggery used on this blog. Look it up.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Isn't social media about 2-way communication? That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. That’s the old-school marketing to which I think you refer — and another article we need to write. Thanks for the insightful blog post. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? link] Christopher Smith Great article.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great article Jay! Great list, looks a lot like the discovery we do prior to content planning.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? link] [link] Neal Kielar RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Carrie Shields RT @jaybaer: 87% of U.S.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 25, 2010

A write up on a blog. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. There’s certainly a methodology for attracting blog readership.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

APRIL 1, 2010

Social media takes too much time and effort to not use every bit of leverage at your disposal, and creating content and uploading it in just one place is a tragic lack of synergy. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. I had your article on-screen already, prepped for Tweeting later today.

PR 161

PR Social Media Paid Content Media 161

Hinge Marketing

APRIL 20, 2016

Flow content: includes frequent blog posts. Stock content: includes white papers, articles, and ebooks. Consider social media appropriately [Attraction and nurturing vehicles]. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Roll out a social media plan and usage policy.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. I'm really looking forward to this, Jay!

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. The rise of [.] Original post by Jay Baer [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 17, 2010

Maybe you found this blog from Twitter? Traffic to my blog. Consider the Followers-Per-Tweet Equation [link] [link] webcopywriter Is Your Twitter Addiction Paying Off [link] [link] indiebusiness Good article – [link] Takeaway: Twitter is about interacting with people in pursuit of definable goals. Followers per tweet.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 26, 2010

If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. How do you get them to your website or blog? For a few years, the blog (or website) has been the place to expand and give people the real “back story&# about you or your business.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 10, 2010

Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? What do you think about influence mining, and its applicability for your business? Customer service? It’s in our DNA. Beamer & Co. It will be interesting to watch.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. 1 (Danny Brown) Tagged as: blogging , blogs , content creation , content marketing , Convince and Convert , cotent lessons , headline writing Did you enjoy this blog post?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Previously, content about Kodak products would have been created by the media. Gizmodo and other tech blogs.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MAY 26, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Growing Enough Voices Content Lessons Learned From 25 Popular Blog Posts Does Your Facebook Page Have a Pulse?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. Fink if you missed @jaybaer and @bgindra's preso at #caprsa, check out Jay's blog post today – [link] [link] Abbie S. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link].

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Brandpoint

FEBRUARY 22, 2024

Therefore, advocacy content is content, like an article or video, that strives to do the same thing. Your media planning and creation strategies matter, so it’s important to avoid some big mistakes that could potentially turn off readers and damage your reputation.

Content 62

Content Opinions FAQ Statistics 62

Convince & Convert

MARCH 18, 2010

Our strategies and expectations for social media are in reality a complement to what we’re doing in email and lifecycle marketing. Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter? There’s an optimal structure for blog post headlines.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. I think Facebook Lite makes Facebook engagement easier – maybe you will too?

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117