Contently
MAY 11, 2024
You can enrich your local SEO strategy by taking steps like: Claiming and Optimizing Your ‘Google My Business’ Listing : This is a fundamental first step. How to Write Content for Local SEO The first step is to create content that’s locally relevant. Let’s take the Minneapolis-based pizza parlor.
Marketing Insider Group
JANUARY 27, 2020
Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. June: Take a Good, Hard Look at Your Analytics.
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Martech Advisor
JANUARY 13, 2020
In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. While 90 percent of marketers use social media, only 58 percent believe they’re truly effective at it.
Outgrow
FEBRUARY 4, 2022
From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. We all make hundreds of searches every day and it is these searches that offer marketers and businesses valuable information on user intent.
QuanticMind
JUNE 27, 2016
Uncertainty is the new norm in marketing: with technology changing so quickly, it’s almost impossible to prepare for the biggest changes that are taking place. Now, audiences are relying on a series of interactions and touchpoints to form opinions about brands (Think with Google refers to this concept as “micro-moments” ). The reason?
Lenny's Newsletter
SEPTEMBER 5, 2023
A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.
Convince & Convert
JULY 3, 2011
My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Consequently, Google has tried to invent a source of social signals to give it the scoring information it needs to stay on top of the relevancy heap in an ever-expanding Web.
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