Lytics Adds Marketing Recommendations to a Customer Data Platform
Customer Experience Matrix
NOVEMBER 4, 2014
While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not.
Choosing a Video Platform: What to Evaluate for Marketing and Sales
FEBRUARY 16, 2017
Can you upload directly from your YouTube channel? Reporting, Analytics & ROI : VPs should be more than a place to keep all of your videos.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. MARKETO : Is a leading provider of marketing analytics software.
30 Killer Resources to Learn Content Marketing
APRIL 2, 2014
From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. This Eloqua resource is a whitepaper, that’s elegantly presented in presentation format. Image credit: Marketo/kapost.
New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
NOVEMBER 12, 2015
Know who is watching – Identify both external and internal live stream viewers and track their engagement within Vidyard’s Analytics Center and leading marketing automation and CRM platforms such as Oracle Eloqua, Marketo, Act-On and Salesforce. Companies including Lenovo, Honeywell, LinkedIn, Cision, TD Ameritrade and Citibank rely on Vidyard for their video marketing and analytics needs.