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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical.

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Navigating the Cookieless World: A Comprehensive Guide for B2B Marketers

Learn from the Pros

For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. The Demise of Third-Party Cookies Third-party cookies are created by domains other than the one you’re visiting and are commonly used to track users across devices and websites.

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Read Rates: Who’s Actually Captivated by Your Email?

Litmus

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Interested in more email analytics insights? DOWNLOAD THE FREE REPORT ?. But if you have a short-and-to-the-point email, you may want to keep an eye on those skims, too.). Privacy policy notifications.

Open Rate 110
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Email Marketing Trends for 2023

Porch Group Media

Businesses can easily process a large data pool, develop simple analytics, track customer trends, and predict the future. Segmentation. Another aspect where automation and AI can help marketers is with email segmentation. Short on time and can’t think of an eye-catching subject line? Attractive Subject Lines.

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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

Privacy Issues and Data Breaches Of sales professionals, 24% are concerned about possible privacy issues and data breaches that AI can pose. Accordingly, Italy banned ChatGPT over privacy concerns in April, while the European Commission has already proposed a legal framework to take control of AI and monitor its use in the EU market.

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Belkins’ Tools: Streak Gmail Extension

Belkins

According to research conducted by Litmus Email Analytics in June 2019, Gmail holds 29% of the global email market, getting ahead of Outlook and Thunderbird. Streak can be easily downloaded and added as an extension to Google Chrome. Stats tracking. Metrics tracking. Steak.com became our trusty tool for: Email management.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Customer Relationship Management Tools : Connect and track leads throughout the sales funnel. Key Features: Real-time event tracking. Easy-to-read reports track email success in real-time.