Analytics CRM Data Hygiene Profiling 
InsightSquared
MARCH 5, 2021
Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. Most often, the answer to this critical set of analytics is no.
Only B2B
AUGUST 21, 2023
This practice is indispensable, as it ensures that the data on which critical decisions are based remains trustworthy and precise. As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
OCTOBER 5, 2021
Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups.
DealSignal
MARCH 11, 2019
A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.
Zoominfo
APRIL 9, 2024
Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.”
Martech
JANUARY 5, 2022
Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Data hygiene is certainly important in both contexts, too. Therefore, while maestros should have a good idea of how various types of systems function (CMS, CRM, DAM, etc.),
Zoominfo
SEPTEMBER 5, 2018
This type of data is not readily available for public consumption. Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. Gather data from a wide variety of sources.
Expert insights. Personalized for you.
156 
Let's personalize your content