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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

We recommend that anyone using AI to support competitive analysis, and customer and market research initiatives be aware of these five in particular: Biased Training Data : AI models learn from historical data, and if this data is biased, the AI model will inherit and potentially amplify those biases.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Does Data Make You Smarter?

Salesforce Marketing Cloud

FACT : Many people without specialized degrees in data science or analytics have a natural ability to connect the dots between data points within datasets. Soft skills training is imperative,” Corndel noted. This article originally appeared in Vantage Point, a Salesforce magazine. SUBSCRIBE NOW.

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Sales Strategy 101: The Ultimate Guide

Zoominfo

To craft an effective modern sales playbook , data and analytics must reign supreme. For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Use those trends to tweak your future training programs.

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The role of AI in creating a more human customer experience

Sprout Social

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go. AI algorithms analyze both historical and real-time data (e.g.,

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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How To Evaluate an Online Video Platform

Vidyard

The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. For HR, the ability to have training videos, employee updates, and recruitment all done through one central and secure platform is game-changing. Tracking is all about analytics.