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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. With the long-awaited (dreaded?)

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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses.

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer

What you need is a deep understanding of what your audience cares about, and how to get your content in front of them in the right places at the right times. That’s why analytics are so important. Analytics help you to make better decisions and get better results. Let's talk about the new feature first. Let’s take a look.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. The platform also offers analytics on search keywords and reviews.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer!

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7 Essential Metrics for Brand Health Tracking

Digilant

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. It’s about identifying factors that shape consumer perceptions of your products, services, and overall reputation.