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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. Google Analytics. This is another tool that speaks to “thinking beyond the click.”

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. The system also does keyword research and click fraud identification.

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3 predictions for online marketing in 2016

Biznology

Pop them into the comments or let me know on Facebook or Twitter. 1) Adaptive Websites. I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Like this post?

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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. On Facebook and Instagram, it’s three seconds.

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What is Negative SEO?

SmartBug Media

Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. Google Analytics Alerts send you emails when your website loading time slows down, so you can identify when and why it’s happening.

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Interview with paid search expert Andrew Goodman

Biznology

What if Facebook takes off? AG: I'd have to say the power of segmentation and reporting and the direct connections with a much more sophisticated and still-free Google Analytics. Second, increased safety in click fraud detection and the machine learning in content and display networks.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

So while I'll still measure social shares, they probably don't have a place in the more analytical reports I deliver to my boss. But in general, you can leave page views for each of your pages out of your more analytical reports. 10) Facebook Page Likes. Because the number can actually be a bit misleading. Social Media.