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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

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Why Marketing is the First to be Cut in a Recession (and How to Fix it)

Heinz Marketing

By Mina Guirguis , Marketing Consultant at Heinz Marketing Whenever companies are looking to downsize, the marketing department is often the first to get hit with cuts. Marketing is often seen as an area to cut back without impacting core operations. Vanity metrics like impressions and CTR only get you so far.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Good SEO (search engine optimization) practice is critical to getting your business seen in Google’s rankings. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Good SEO (search engine optimization) practice is key to getting your business seen in Google’s rankings. There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO?

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User Feedback: How to Collect It and Improve Your Email Marketing Strategy

SendX

In this context, the words “user” and “customer” mean the same: they both refer to the people that your business profits from. They are the sole reason your business exists. Similarly, American Express found that 90% of Americans use customer service as a factor when deciding whether or not to do business with a company.

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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 3

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s dynamic and interconnected digital landscape, understanding the effectiveness of marketing efforts is paramount for businesses striving to thrive in competitive markets. Select the model(s) that best fit your business model and customer journey.

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19 Social Media Best Practices Every Brand Should Follow in 2024

SocialPilot

Define Goals Linked to Business Objectives To ensure your efforts contribute to the bigger picture and have clarity and purpose, set social media goals that align with the brand’s business objectives to derive action that matters. To set achievable goals for your social media, you should: Start with identifying business objectives.