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Congrats To Our Email First Award Winners!

Litmus

The Email First Awards recognize and celebrate those who use email to drive positive business outcomes and provide real value for subscribers and customers. White, Head of Research at Oracle CX Marketing Consulting. Shani Nestingen, Lead Product Designer & Developer at Target. Jaina Mistry, Email Marketing Manager at Litmus.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. How to Build a Business Case for ABM. Resources for Branding and Design. Demandbase.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

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How to Stay Creative With an SEO-Driven Content Strategy

Moz

The process was extremely creative, iterative, and collaborative. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off.

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Proven Ways for Creating the Perfect B2B Email Marketing Strategy

Valasys

Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. You can use Google Analytics for this purpose. In a 2019 survey, 11.2%

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Top 10 LinkedIn marketing agencies for 2024

Oktopost

Their teams of copywriters and designers know what content works and doesn’t work for this platform. Performance and audience analytics LinkedIn marketing agencies can gather and analyze relevant LinkedIn performance data such as conversion rates, post impressions, engagement rates, Social Selling Index (SSI), or Click Through Rate (CTR).

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. Get A Free Consultation. By 2021, the same companies will take $1.8