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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. Integrating Market Basket Analysis in B2B marketing is highly fruitful as MBA is done on transaction data from the point of sales system on a customer level. MBA introspects the products that the customers tend to purchase together.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Wrapping Things Up.

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How to Define & Measure Social Media KPIs Part V

Valasys

3) Audience Retention Analysis of Video: A detailed audience retention analysis of the videos can help the marketers deduce which type of content plays a crucial role in captivating the interests of the users. Hence, the total number of views on a video is amongst the important Social Media KPIs.

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Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

Valasys

Trend analysis by monitoring the macro & micro-influencers & understanding the prime challenges within a niche is very important for B2B marketers to optimize their marketing methods. A group activity such as going on a lunch or movie with your team members is amongst the foremost ideas to revitalize a tired B2B strategy.

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How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Intent data increases conversion rates, pipeline value & ultimately leads to the optimization of channel-generated revenue. A successful ABM strategy multiplies revue like compound interest.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

When the data quantitatively fetched form the analytical tools is coalesced with the results of several split-tests & is compared with the data form the trend analysis after a while, insightful results for the data-driven decision-making processes can be gathered. Optimizing the total Number of Followers on LinkedIn. Wrapping It Up.