Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Tools such as Demandbase, Kickfire, Lead Forensics, Albacross, Google Analytics, Google Data Studio & Supermetrics for Google sheet as-on offer multi-dimensional analysis & segmentation of data.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

ViewPoint

JUNE 28, 2018

This kind of detailed definition, based on testing and analysis, is key to efficiency and effectiveness and staying on course. If you have defined your market, media and message and if you are inspecting outcomes and conducting in-depth analysis at every step, you can substantially improve results. Or do we prioritize in?uencers

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Improvement strategies also include assimilating best trends from non-competitors, which can aid in the optimization of the Social KPIs.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Allocadia

APRIL 26, 2019

Many firms fail to meet this standard in particular, operating with outdated spend information, taking too long to complete ad hoc data analysis, and wrangling spreadsheets to make sense of data sets. Are your Marketing Ops insights timely enough to allow your colleagues to make decisions in the moment?

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Allocadia

MARCH 27, 2019

Many firms fail to meet this standard in particular, operating with outdated spend information, taking too long to complete ad hoc data analysis, and wrangling spreadsheets to make sense of data sets. Are your Marketing Ops insights timely enough to allow your colleagues to make decisions in the moment?

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

SEPTEMBER 26, 2019

3) Audience Retention Analysis of Video: A detailed audience retention analysis of the videos can help the marketers deduce which type of content plays a crucial role in captivating the interests of the users. Hence, the total number of views on a video is amongst the important Social Media KPIs.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Content Marketing Institute

APRIL 23, 2018

Establishing performance benchmarks to enable easier analysis. A content review template , like the sample below, tracks relevant social media conversations and documents any analysis you extract from listening activities. Click to enlarge. Keep tabs on your competition. Your content doesn’t exist in a vacuum.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Marketing Insider Group

JANUARY 31, 2013

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. We are putting more discipline into running Marketing like a business, for starters. We put more effort into measuring our impact, our results and how efficient we are in achieving those results.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Valasys

OCTOBER 24, 2019

Trend analysis by monitoring the macro & micro-influencers & understanding the prime challenges within a niche is very important for B2B marketers to optimize their marketing methods. A group activity such as going on a lunch or movie with your team members is amongst the foremost ideas to revitalize a tired B2B strategy.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. That language requires metrics and analysis. Proving ROMI and Dealing With "Dirty" Data. The One-Two Punch.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Hinge Marketing

FEBRUARY 9, 2017

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. Fortunately, all that has changed.

Work Management 48

Work Management Marketing Management Service ROMI 48

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Valasys

MARCH 25, 2020

The intent analysis also helps in assigning the prospects to specific clusters before hyper-personalized campaigns can be expected to engage with the prospects and convert them down the sales pathway. Wrapping Things Up. The modern age B2B marketing tactics are witty and quirky at the same time.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

JUNE 24, 2019

Engaging with online reviews is an art that encompasses a deep real-time psychographic analysis of the reviewers, before any marketer decides to react to reviews online – negative ones in particular. .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JULY 29, 2019

Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers. .” How to use Emotional Analytics for Businesses. Accordingly, personalized campaigns can be created for the prospects.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 12, 2019

It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Also, the ABM partners will benefit from the greater ROMI which will encourage them to focus on the marketing of brands who believe in intent-based targeting.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 23, 2019

LinkedIn claims that this easy-to-use resource would equip the marketers to consolidate their multichannel & social media marketing strategies towards a better return on their marketing investments (ROMI) – delving into the comprehensive insights concerning audiences & specific niches within an industry.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

SEPTEMBER 16, 2019

When the data quantitatively fetched form the analytical tools is coalesced with the results of several split-tests & is compared with the data form the trend analysis after a while, insightful results for the data-driven decision-making processes can be gathered. Optimizing the total Number of Followers on LinkedIn. Wrapping It Up.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 4, 2019

Redian6: This is arguably one of the best social media monitoring tools with impressive social tracking, sentiment analysis & reporting capabilities. Conversion: This social & web monitoring tool offers sentiment analysis reports reviewed by humans. Besides serving as a tool for link shortening, Bit.ly

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. Personalization drives results & flares up the stage for positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Media Paid Content Work Management 155

Content Marketing Institute

NOVEMBER 16, 2017

While at Cisco, for example, Katrina worked with a metrics dashboard based on insights gleaned from the Cisco data-scientist team through a Bayesian network analysis. For starters, Katrina suggests marketers get comfy with these terms: ROMI and CLTV. See this online ROMI calculator. It can get complicated,” Katrina says.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

ClickZ

FEBRUARY 24, 2020

times greater return on marketing investment (ROMI) this past year. At the strategic level, MPM provides role-based access to information and KPIs through dashboards, visualization, point-and-click analysis, modeling, simulation and optimization.”. times greater return on marketing investment (ROMI) this past year.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Markempa

MAY 1, 2019

They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). In a data-driven world data analysis & interpretation lie at the very heart of every marketing endeavor.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 9, 2019

Pre-cognitive intelligence using the insights from data analysis is being leveraged in predictive marketing endeavors such as assimilating predictive content analytics for hyper-targeting & retargeting prospects across omnichanne l. can help the marketers in delving into details for generating insights from multichannel data analysis.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

Machine Learning Algorithms (ML) such as k-means clustering help in pattern analysis of data generated over a while, for helping organizations make data-driven business decisions, as well as help in the intent-based targeting of the prospects in real-time. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Televerde

OCTOBER 30, 2019

Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%). 91% Of marketers agree that return-on-marketing-investment (ROMI) is a top priority. (Spiceworks, 2019). MarketingProfs, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Oktopost

OCTOBER 7, 2020

Optimize Your Data Use and Analysis. One that will empower you to make smarter decisions and allocate your budgets for maximal ROMI (return on marketing investment). This is especially critical today, as most digital natives making purchasing decisions expect a certain degree of customization and even some precognition.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

APRIL 3, 2020

This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results. Read more on 5 Advantages of Market Basket Analysis in B2B Marketing. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52