Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. It’s super easy for me to go in, tweak the analysis, and gather insights — that I’d otherwise have to be spelunking around in our various software packages.”

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Determine whether leads fit your target personas and ideal customer profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts. Do they show intent to purchase?

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Inbox Insight

NOVEMBER 15, 2021

B2B market research is the driving force behind your B2B marketing strategy, allowing it to gain a competitive edge by generating unique, timely insights into the true intentions of your in-market buyers. The post Is Your 2022 B2B Marketing Plan Shaped by Custom Market Intelligence?

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Madison Logic

JUNE 6, 2023

” Marketers should use a demand capture strategy onward when buyers know that they have a problem and look for a solution with the intent to buy. Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

PureB2B

MAY 19, 2022

and incorporate unique criteria, such as predictive behaviors and technology installs, to identify your hottest buyers. Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

DealSignal

SEPTEMBER 7, 2021

AI-driven MarTech investments—and particularly those that support customer and lead acquisition —will have considerable stake in 2021–2022 B2B marketing budgets. Try starting with things that have remained constant over the past 18 months, and build out a plan for leveraging that knowledge as part of a new era of campaign development.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Tony Zambito

DECEMBER 20, 2015

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Which brings us to our first lesson: Lesson 1: Start with the right intent data.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision. Learn more: InboxINTELLIGENCE.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

SalesIntel

APRIL 11, 2024

SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. Behavioral Insight with Intent Data: SalesIntel can monitor prospect activity, including website visits, social media engagements, and content downloads. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. Behavioral Insight with Intent Data: SalesIntel can monitor prospect activity, including website visits, social media engagements, and content downloads. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Aberdeen

JULY 5, 2018

Operations Optimization: In-Market Buyer Intent is Strong. The six-month in-market buyer intent trendline for “Operations Optimization” shows a steady upward slope as well as a recent sharp spike– from 9,000 researchers in May 2018 to 42,000 in early June 2018 (Figure 1). This percentage is growing.

Marketing AI 40

Marketing AI Optimization Bombora Buyer Intent 40

Inbox Insight

NOVEMBER 30, 2023

These Insights have been collated from a combination of first party research conducted on our Buyer Education Platform IFP and Intent analysis from our in-house Insights Team. What’s been successfully captivating the attention of B2B buyers in your market?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80