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2024 B2B trends: 6 key areas for marketing success

Martech

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality.

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Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report

NetLine

An Analysis of 6.2 The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year. Intent signals aside, the formats designed to deliver the most information in the most concise manner wins.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. AI tools can analyze user data and past test results to suggest promising design tweaks, ad copy variations, or landing page layouts.

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In-house Marketing Trends 2020: What you need to know

Bannerflow

Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. . Barriers to creativity within marketing teams. In-house creativity and the development of KPIs. Increased in-house creativity and ROI: the facts.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

It can be difficult to correlate corporate communication efforts to business impact. In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands. You need to be able to convey your message clearly and consistently across a variety of stakeholders.

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The State of In-housing 2020: Creativity and ROI Flourishing

Bannerflow

Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. 63% of marketers report in-housing is driving creativity. Yet, as well as these benefits are still challenges for brands to overcome.

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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

CD Baby’s marketing team consists of about 15 people, including a social media strategist, a creative team, and an international sub-team. Beautiful layout and design? Change colors, text, design—the builder is your oyster! Have a look at the campaign in question: Wanna see it all? Clear messaging and conversion goal?