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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly. Existing Audience Surveys.

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Engage to Win, a Blueprint for Success in the Engagement Economy

Adobe Experience Cloud Blog

Buyers are forming opinions, reaching conclusions, and influencing others well before we as marketers have a chance to “make our pitch”. Amazon has taken just about all the things people hate about retail—limited selection, slow delivery, a cumbersome checkout process and turned them into competitive advantages.

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Use Industry Analysis to Deliver the Food the Dogs Want to Eat

Brandwatch Marketing

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. But with all of these, you are (a) only getting a subset of the entire possible market and (b) only getting a subset of the opinions of that subset. There was significant interest in fusion restaurants in St.

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Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM

ClearVoice

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Deep Dive: MTurk.

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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

B2B buyers are after all, consumers, and these buyers have been conditioned to expect the same level of sophistication, personalization and attention-to-touchpoints that are the staple of retail brands such as Apple, Amazon, Chick-fil-a and Southwest.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

It’s not about implementing every suggestion but letting your customers know that you value their opinion. Netflix and Amazon understand the perpetual need for instant gratification; therefore, they keep pushing out content you like to keep you on their platform. to understand the overall experience.

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UPDATE 16 Examples of Awesome Email Marketing Campaigns

Hubspot

This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. 11) Amazon Local. This email from Amazon Local is short and sweet, with just one CTA: click through this email to tell Amazon what you like and dislike. 12) Focus Pointe Global.