KoMarketing Associates

JUNE 7, 2018

Because each person has their own unique writing style and process, it can be easy to get into a rut of doing the same types of content over and over. Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Circle Studio

JANUARY 10, 2020

B2B buyers are after all, consumers, and these buyers have been conditioned to expect the same level of sophistication, personalization and attention-to-touchpoints that are the staple of retail brands such as Apple, Amazon, Chick-fil-a and Southwest. Ignore the naysayers, focus on the future.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Brandwatch Marketing

NOVEMBER 19, 2018

The most common ways to perform market research are surveys, user tests, focus groups, and interviews. But with all of these, you are (a) only getting a subset of the entire possible market and (b) only getting a subset of the opinions of that subset. There was significant interest in fusion restaurants in St.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. In 1957, David Ogilvy wrote a headline for Rolls-Royce that boosted their car sales by 50%. Definition, Design, Management, Trends, and Examples. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

AUGUST 31, 2015

While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. They also leverage exclusivity by framing the promotion as a "private" sale. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Golden Spiral

APRIL 16, 2019

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. Some people have different opinions of that. What that means is you involve your customer in the process in some form or fashion. Same thing happens with a focus group.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

ClearVoice

JANUARY 29, 2024

In this guide, we talk about the value of audience insights in the content creation process, how to encourage customers to contribute user-generated content, and how to adapt content to drive audience engagement based on audience feedback. Needless to say, your content must be created with a target audience in mind.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69