illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. Certain kinds of TV, like live sports, are still watched most reliably on cable networks. This study shows that marketers have the ability to engage audiences on streaming services like Netflix or Disney+ with a variety of ad lengths.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Contently

APRIL 24, 2017

According to a Think with Google study conducted by Ipsos , my cousins’ behavior is par for the teenage course. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). First, there are age demographics to take into account. "Just over four-in-ten U.S. Looking Ahead.

Cable 73

Cable Television marketing Broadcasting Curation 73

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Cost-Effective TV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Content Standard

NOVEMBER 3, 2015

According to a new study, U.S. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. Stagnating Cable Consumption. Video consumption has reached its tipping point.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. Backlinko shared findings from a study in which 1.3

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Martech Advisor

NOVEMBER 18, 2019

To understand the evolving perspectives across generations, Cognizant commissioned a research study in the United States, spanning Gen Z (15-22), Gen Y or Millennials (ages 23-41) and Gen X (42-53). The ways of flashing a commercial on a television screen and hoping to impact an audience are going the way of the dinosaur.

Trends 59

Trends Peer-to-peer Paid Search Agency Content 59