Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. “CTV Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Advertisements Advertising 101

illumin

NOVEMBER 6, 2023

Certain kinds of TV, like live sports, are still watched most reliably on cable networks. A study conducted by TVision regarding viewer attention across CTV ad lengths found a third of streaming viewers paid full attention to advertisements, no matter their length, be it 15, 30, or 60 seconds.

Cable 52

Cable Emarketing Television marketing Advertisements 52

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Contently

MARCH 28, 2018

App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said. Overcome Technological Hassles. Combat Isolation.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Digilant

MAY 18, 2021

So, although re-implementing more digital out-of-home, geo-fencing, or foot traffic studies are smart investments as people return to a more normal routine, you don’t have to rethink your strategy altogether. . CTV Surppases Cable. According to eMarketer, time spent with digital audio increased 8.3% this year. .

Trends 52

Trends Advertising Agencies Planning Cable 52

Contently

SEPTEMBER 20, 2016

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). To help out, Nielsen looked at three non-engagement-based metrics and studied how they affected consumer behavior: 1.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40