Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

A clear ‘age gap’ defines digital use in the workplace. We’ve also been spending more time watching television, and the world’s internet users now watch a combined average of 3½ hours of TV content per day across broadcast stations, cable channels, and internet-powered streaming platforms.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Last week I ran my own content marketing prediction : A Correction In The Advertising Market.

Insiders

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Squirrels, long working hours, and social technologies

Biznology

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Over the last 10 to 15 years, our jobs became more global and complex, with more technologies to master, more convoluted business processes, more governance and regulatory constraints, and more aggressive competitors. Photo credit: hynkle.

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Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Don’t be surprised to see the network owners take an interest in physical networks (cable and phone companies) and alternative connections (community wifi). Of course, with network usage starting somewhere around age 2, membership is likely to be more hereditary than anything else.) Telecommunication providers, with their deep pockets, broad reach, physical access to mobile devices, and vast government relationships, are probably a better bet.

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Learning from Comcast/NBC and Keith Olbermann

Biznology

But NBC is continuing to endure unwelcome publicity—even directed against Comcast, which I suspect would not want such publicity given its cable television business that regularly must deal with government regulation. You can try that plan, but I don't think it makes a lot of sense in this day and age. Image via Wikipedia.

How to Keep Your Customers’ Trust While Collecting and Learning From Their Data

LEADership

Here are the results: 66% said the federal government. 50% said cable service provider. 45% are fine with sharing their age, 38% don’t have a problem with sharing the stores that they visit, and 33% are okay with sharing their marital status. Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms.

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Delivering Episode 29: Kevin Tyler on Inclusion in Marketing

Litmus

He spent the majority of his career in electoral politics, marketing communications, and local and state government positions. My father was really involved in government and that’s why I got introduced to that line of work.

‘The Necessity of Credibility,’ and 6 Other Stories You Should Read

Contently

When language itself is bifurcated so that only a slice of Americans understands what is true,” Lithwick and Tsai write, “we will become a country governed by some, for some, using a version of reality reserved for a very few.” ” The Atlantic: Searching for Lost Knowledge in the Age of Intelligent Machines. Here’s what you missed while you were realizing Jurassic Park got it all wrong … Bloomberg: It’s Like Reddit, Without the Trolls.

How to create a social media style guide: 10 things to include

Sprout Social

For instance, Dove is all about shattering beauty stereotypes and empowering people of all ages, races and ethnicities to feel comfortable in their skin. It’s similar to if you were to call your cable company with a question about your bill. For instance, many government agencies have rules for what they can and cannot publish on social. Social media is where brands and people alike want to see and be seen.