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The average enterprise uses 91 marketing cloud services

chiefmartech

But in aggregate, marketers use a ton of them. Now that we know that the average enterprise uses 91 marketing cloud services — plus many more for collaboration, CRM, cloud storage, and social media — 39 actually seems like a rather conservative number. The big revelation: the average enterprise uses 91 marketing cloud services.

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What You Can Do Today To Get Your Data Ready For ABM

Engagio

Lead-to-account matching will map your leads and contacts to their respective accounts in your CRM. What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank was at risk for getting stolen?

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DealSignal vs Seamless AI: B2B Engines Demystified

DealSignal

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Read on to discover the comprehensive benefits of choosing DealSignal vs Seamless AI for your business.

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DealSignal vs Seamless AI: B2B Engines Demystified

DealSignal

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Read on to discover the comprehensive benefits of choosing DealSignal vs Seamless AI for your business.

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DealSignal vs Seamless AI: B2B Engines Demystified

DealSignal

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Read on to discover the comprehensive benefits of choosing DealSignal vs Seamless AI for your business.

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Don’t Let Data Get in the Way of Executing Your ABM Programs

Engagio

Lead-to-account matching will map your leads and contacts to their respective accounts in your CRM. You know which accounts to go after in the first place. The impact of bad data on your business is profound. 14.2M – Estimated amount poor data quality is costing organizations per year. So, what can you do about it? Your Ongoing Data Strategy.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% of LinkedIn’s total revenue. Actually, yes.