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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

pages with a conversion form and limited content). Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Increase the click-through rate on paid search ads? Understand Google AdWords quality scores? Optimize landing pages for conversions?

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Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Trending Sources

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares).

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How to Improve SEM Conversion Rates

WebMarketCentral

To optimize the results of a Google AdWords, Yahoo! Search Marketing or other SEM program, start with best practices in search engine marketing. Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. Editor's note: For example, using Salesforce for Google AdWords.)

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Hero Conference 2014: Key Learnings in Paid Search

Fathom

Match calls to actions or “incentives” to improve conversion rate and fill your sales funnel. Quality score is more important than many think or at least pay attention to—and the best way to improve your quality score is focus on improving your click-through rate. However; how much of our testing and optimization efforts focus on click-through and monitoring CTR over time? How can you be different to generate more clicks and improve click-through rate?

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.

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Hospital Advertising Tips: Increase Patients with Ad Extensions

Fathom

If you are currently promoting your hospital and service lines using Google AdWords and Bing Ads—the below are very important to maximizing success for your health system. According to Google, advertisers see up to a 30% increase in click-through rate when implementing sitelinks.

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

The Case of the Missing Leads: An SEM Mystery

WebMarketCentral

Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes.

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Digital Marketing Glossary, Part 1

Marketing Action

AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. The marketing goal of a CTA is to prompt a user to click and continue down a conversion funnel. Click-through rate (CTR) – The percentage of people who actually click on a link (e.g.,

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2%

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Looking Back at 400: Top 10 Posts

WebMarketCentral

5: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 Another strategy piece, this one on working outward from a solid website design, SEO and SEM through broader marketing tactics and media. #4: Based on recent data, the average CTR for b2b AdWords programs remains in the 1.1%-1.3%

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. Conversion actions are not all created equal (e.g. Test ad copy frequently to achieve the best combination of Conversion Rate (not part of Quality) and Click Through Rate (part of Quality!).

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