Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
NuSpark Consulting
SEPTEMBER 22, 2013
When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query. . The first thing I do is review the Adwords Search Term reports.
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