KoMarketing Associates

JANUARY 29, 2015

In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. What is our budget and how does it forecast across the year? How Much Am I Spending? All questions should start with the PPC budget.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

DECEMBER 14, 2017

As a paid search professional, you already know that this applies directly to you now that AdWords has doubled the daily budget cap – which will underscore the importance of having a historical data infrastructure. Marketing spending has been increasing for years, only reaching a plateau for B2B companies of an 11.3% increase in 2016.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Martech Advisor

NOVEMBER 7, 2019

There are a handful of times when rapid testing in B2B shines: when you’re unsure if a new marketing channel would work; when you’re bringing a new product to market; when you need to test new points of distribution; and when you need more data to automate. Let's pretend I'm trying to market an email security service.

Design 47

Design Enterprise Management Paid Search Agency Work Management 47

Directive Agency

MARCH 25, 2020

The Cloud Application Services (SaaS) industry is forecasted to grow almost 17% in 2020 (according to Gartner ). million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Hubspot

NOVEMBER 4, 2015

For example, NewsCred was able to create leads that were 50 percent more valuable using LinkedIn than those acquired through AdWords. The inaugural State of Pipeline Marketing Report has shown that email marketing is the top channel used by B2B marketers to generate demand. Photocredit: NewsCred. MQL velocity. Photo Credit: SaaStr.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28