Why B2B Marketers Need to Develop A Publisher’s Mindset
Webbiquity
APRIL 4, 2019
A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Guest post by Brian Bennett.
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