Content Standard

JULY 7, 2015

” Having opened up their Ads API, Pinterest will be able to better amplify brands’ Pinterest campaigns by selling ads. This indicates that the platform is capturing users both near the bottom and top of the funnel. Implications for Pinterest Marketers. Planning will be key to a successful paid Pinterest campaign.

Paid Content 40

Paid Content Advertising Agencies Top of Funnel Advertisements 40

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Rob Ousbey, VP Product, Moz.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Rob Ousbey, VP Product, Moz.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Contently

AUGUST 2, 2016

As KISSmetrics points out , one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Each time a goal is completed, Google logs the conversion in your analytics report.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

QuanticMind

JANUARY 18, 2017

In our third chapter on the future of digital advertising, we’ll discuss how performance advertising is increasingly about more than just managing bids, and is also about smarter algorithms, faster optimization and platforms that are ecosystems unto themselves. For instance, some platforms will remain strong for Google AdWords.

Work Management 40

Work Management Marketing Management Advertisements Advertising 40

Biznology

DECEMBER 15, 2015

The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Moz

DECEMBER 10, 2018

As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. The reason is obvious. If a keyword or phrase has higher competition (i.e.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Hubspot

MARCH 10, 2016

3) Application Programming Interface (API). APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. APIs facilitate the data needed to provide solutions to customer problems.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Directive Agency

APRIL 12, 2017

Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel. Throughout every step of the sales funnel, you have to deliver relevant and valuable content to your leads and customers. To extract sentiment analysis about your audience, you can use a Google Prediction API.

B2B Marketing 40

B2B Marketing Digital Asset Management B2B Work Management 40

Albacross

MAY 22, 2019

At the end of your video, direct your viewers to a special offer or another piece of content that will nurture them and bring them further down the funnel. Alternatively, you can also use native advertising platforms to help you get your content on other sites. Check our recent infographic on creating a lead generation funnel.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91