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Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use the Convert API. What Is an API?

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Unusally for a CDP, Lexer also provides a social engagement system that lets service agents engage directly with customers.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

– No conversion signal to Google Analytics or AdWords. During our research, we identified one vendor – LeadsBridge – that is attempting to close this air gap by offering integration services to proprietary CRMs with an API. Some CRM vendors make API access a profit center while others lack an API.).

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. Google changing AdWords to Google Ads is essentially a rebranding exercise. For example, AdWords appears to suggest just search ads.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. Some highlights are bringing DocuSign API search ads I inherited from 1.77% CTR to almost 8% CTR with that campaign being responsible for 30% of API adoption for testing. I was hooked on programmatic marketing.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

There is no focus on real-time reports or APIs in Google Analytics 4, so users will have to build that functionality themselves atop BigQuery and PubSub in Google Cloud. . And it’s still great as a commodity provider for third-party integrations on your marketing programs around AdWords. Real-time data is unavailable. Also, Parse.ly