Marketing Craftmanship
DECEMBER 30, 2013
And it always includes exposure in advertorials (regardless of the sponsoring publication’s stature) and feature articles in pay-to-play vanity publications…because you gain no credible 3 rd party validation. Counting Media Clips is a Zero Sum Game. Fire your PR firm in 2014.
BDB
APRIL 30, 2024
Your editorial content, whether it be a press release or by-lined feature, needs to be targeted to the people you actually want to attract the attention of. If you want to advertise your services, paid advertorial is the way to go. To properly leverage trade shows for PR, it pays to be prepared.
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ClearVoice
SEPTEMBER 29, 2020
Content creators of all types, from user experience to social media marketing to lifestyle feature writing to customer service, are needed to communicate all of this, and it’s an easy pivot for lifestyle writers from other categories like travel. Press releases. Where should you go to do it?” Financial services. Web store updates.
ClearVoice
APRIL 15, 2021
It is earned because the media professional featured them on their own accord, without payment. It is earned because it caught the media professional’s attention and they decided, on their own accord, without payment, to feature the product, person or brand. Instead, a member of the media has decided to include you in a feature.
Bannerflow
APRIL 25, 2022
These campaigns often involve several uploads or posts and deliver targeted advertorial content to your audience. What social media campaigns are featured? The short-form videos feature an on-screen showcase of the brand’s romance book library. They aim to increase brand awareness, drive sales or achieve other business goals. .
Ambal's Amusings
MARCH 27, 2012
Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. Here are 5 interesting features that make Outbrain unique. Driving Traffic : Outbrain helps in bringing traffic to your great content. High Clickthrough Rates : Outbrain clickthrough.
B2B Memes
MARCH 12, 2010
No one expects the model to produce long, insightful articles—feature writers, columnists, and essayists can rest easy. Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial.
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