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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. The enduring importance placed on blogging isn't shocking.

Purchase 101
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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. StumbleUpon’s paid program delivers traffic directly to your site, they never even click. That translates to lower cost, but also lower average traffic quality. Print Advertorials.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Earning attention for a brand’s content can drive brand awareness, traffic, and conversions. Media Relations. This is perhaps the most powerful of the three content promotion channels. Influencer Outreach.

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What Is Native Advertising? Definition, Components, Benchmarks, & Best Practices with Examples

Martech Advisor

When browsing publication websites or social media platforms, you might have come across posts with titles such as Sponsored Posts , Promoted Stories, or Recommended for You. Native advertising camouflages into the media format on the platform it is placed on and allows brands to deliver content in a non-salesy way. Search Ads.

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

When done well, mobile video ads provide helpful information that drives traffic to your website, increases brand awareness, and is valuable enough for social sharing. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ). However, we will assume that this isn’t the case, as building a high-converting advertorial is a project of its own. Are they using advertorials?

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

You can drive qualified traffic to your website or social media pages through Facebook Ads. Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. In fact, 73% of people love to see video content from brands on social media. Image via We Are Social.

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