Metadata

APRIL 4, 2023

As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. In fact, nearly 30% of major advertisers said they’re cutting their ad budgets in 2023. Instead, focus on what you can measure and optimize—think paid social and search.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. You can’t afford this in a down economy.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

SEPTEMBER 22, 2021

A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Are Facebook ads a waste of money for B2B? Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Are Facebook ads a waste of money for B2B? Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. Use the metrics to make data-driven decisions.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Metadata

SEPTEMBER 28, 2022

Spend extra on that *premium* swag, or stick with pens and mugs? Despite video’s popularity among consumers and advertisers, image ads aren’t relinquishing the spotlight. In fact, they’re still shining—and our state of B2B social media advertising report proves that. When do image ads make sense?

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Directive Agency

JUNE 24, 2020

Conversation ads are a new advertising format currently still in beta for LinkedIn. Our CPL was incredibly affordable compared to what we were initially prepared to spend. Why should companies use conversation ads? You would miss out by not at least testing this format of advertising. 26 intro calls held.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Metadata

AUGUST 23, 2022

Build your own Facebook advertising benchmarks. I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. We always suggest you take these Facebook paid social benchmarks as a single data point to support a larger story. We know, we know: B2B advertising on Facebook?

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising. I am shocked. S-H-O-C-K-E-D.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Metadata

JULY 13, 2021

You don’t spend (or aren’t planning to spend) $10k/month+ in paid social ads. If you’re not spending at least $10k every month in paid social ads, Metadata might not be the right fit just yet. And, no, it’s not because we want you to spend more (our pricing isn’t based on a cut of your ad spend).

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Metadata

MARCH 16, 2022

Just like headlines, copy, and images, you should be testing your call-to-action (CTA) frequently and experimenting with what works best for you and your company. That said, Metadata has collected CTA data from more than $15M in ad spend on LinkedIn and Facebook. your ideal Cost Per Lead). Some of this is mixing up the free giveaway.

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). More SaaS companies should do the same. But I digress … The Metadata.io here: [link].

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. At the top of a company’s marketing team is the CMO.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118