SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. No section on storytelling would be complete without mentioning Chipotle: A Love Story. Tactic 7: Educate With Explainer Videos.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

“Embedded journalism” and video are especially important at a time when many of the traditional media do not have budgets to cover events as they once did; businesses are seeing the value of creating their own media from their perspective. Video has become an increasingly important part of that work.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Hubspot

MARCH 18, 2018

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. We absolutely love stumbling across B2B companies with an active presence on Medium. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. We absolutely love stumbling across B2B companies with an active presence on Medium. 6) First Round Magazines.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Social media penetration (total share numbers on-site and across syndication channels). Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story. Kelsey Libert.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Hubspot

FEBRUARY 15, 2017

According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Integrated B2B

MAY 23, 2013

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Especially when it comes to the use the power of social media in their recruitment efforts.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. They’re often used in places where quick content is preferred, like on social media (think Vines and short YouTube videos).

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Webbiquity

APRIL 23, 2013

5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. Content Marketing Guides, Tips and Tactics. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” Social media. ” What does her statement mean?

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. Social media. The microsite Realize Real Results was born. .

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. They are also highly shareable on social media.

Top of Funnel 102

Top of Funnel Video Marketing Enterprise Management Tips 102

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. MEL is a great example of how ambitious storytelling can stand out if brands stop trying to play it safe. GE: GE Reports.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Comparisons and “Versus” Content. Company News. Data Visuals.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Comparisons and “Versus” Content. Company News. Data Visuals.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168