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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ). Sales of VR and AR devices will reach $1.8 VR/AR creates a multi-sensory experience that no other marketing medium can replicate. Shorten your sales cycle. billion in 2018 ( source ). Training and tutorials.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. This experience included a variety of sales, marketing, business development, and management positions.

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Include video content in your buyers’ journey

Biznology

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. Including video content into your buyers’ journey will build business value at every stage of the buying cycle.

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How Remarketing Can Help Increase Conversions

Single Grain

Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

You might need inbound if you’re a small, medium, or large team — a startup, mid-sized company, or enterprise. Reaching a customer “on their terms” means the person was already looking for this information or potential solution. Your team isn’t nurturing with relevant content and/or following up with an email from your sales team.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Streamline and integrate your sales and marketing strategies to deliver more qualified leads, while increasing conversions. Control and craft brand messaging carefully.