Digilant

AUGUST 10, 2023

Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle). Video Ads Video ads typically appear before, after, or during streaming content.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle). Video Ads Video ads typically appear before, after, or during streaming content.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

Sprout Social

JULY 16, 2020

The half-hour mark seems to be a happy medium for most pods, although some run slightly shorter (and some significantly longer). Similarly, having notes and timestamps is useful for readers who want to skim your episode and don’t have time to listen to the whole broadcast. Deciding on your episode length.

Cable 129

Cable Social Media Distribution Promotion 129

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Martech

APRIL 29, 2022

OTT (over-the-top) allows you to stream digital content directly from the internet via platforms like Hulu, Peacock, Philo, Prime Video, Sling TV, and TubiTV. OTT Advertising passes through broadcast, cable, or satellite TV providers, so you can stream the digital content on mobile devices, PCs, or TVs. What Is OTT advertising?

Advertisements 79

Advertisements Advertising Marketing AI Mobile Advertising 79

Martech Advisor

NOVEMBER 5, 2019

As it gets more measurable with first party and third party data from companies, for media buyers, programmatic DOOH is one good-for-all medium that will deliver both brand (experiential) and performance marketing. Using a remote, a user can play back their memories directly to their eye or to a video monitor anytime they want.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Color TV was introduced in the 1960s, and as VHS tapes were born in the late 1970s, TV became an on-demand medium. Television changed that.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

NOVEMBER 7, 2018

TV as a medium also has deep penetration. TV ads are expensive , more expensive than any other marketing medium. Penetration is the number of households who own a TV or subscribe to cable. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Cable TV spots are tricky.

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Paid Search Agency Cost Per Thousand Ads Cable 69

Outbrain

NOVEMBER 4, 2019

As the number of households with cable subscriptions is shrinking, almost as quickly as our attention spans, having a strong digital presence during award season is more important now than ever before. Everyone Cares About Award Shows – Use That to Your Advantage.

Tips 37

Tips Marketing Analytics Tools Cable Content 37

Hubspot

JUNE 3, 2015

For example, if someone needs an answer to a mundane question like how to unclog a toilet, how to negotiate a lower cable bill, or how to refinance a home, content that answers that question is incredibly interesting -- or at the very least, it's not actively boring. 8) Tell your story visually, or via different mediums.

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Biznology

DECEMBER 13, 2016

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). You can be just like the Washington Post.

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Cable Best Practices Content Blogger 80