Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. Jump Ahead What is an MQL? Marketing Strategies That Will Help You Gain More MQLs So, how do you get your MQLs to pick up the pace again and move down the funnel?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 62

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Rev

JULY 12, 2023

Of course, this one-hour rule only really applies if your lead handoff process prioritizes highly-qualified leads that are, in fact, ready and able to buy. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks. What is lead handoff between marketing and sales?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Content marketing is dead. * The MQL is dead. . Content marketing is dead. * The MQL is dead. Change in marketing is an evolution, not a coup.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Lead Ranking 113

Lead Ranking Top of Funnel Lead Scoring ROMI 113

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. I don’t agree. 20% off for paid newsletter subscribers.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. You can’t do that if you’re solely focused on MQLs. So, what’s the opposite of tracking MQLs and holding on to demand gen tactics of the past?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Establishing Foundations for a Multi-Channel Marketing Strategy.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Content is an integral part of that process.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

InsightSquared

SEPTEMBER 20, 2018

The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Heinz Marketing

MAY 8, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. It took me some time to adjust to B2B marketing, where analytics have not always played a significant part in decision making for many of our clients.

Marketing Qualified Leads 95

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 95

The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. Based on the work we do with our agency’s B2B clients , here’s a basic, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets: 1. Define the percentage of that revenue (or pipeline) for which marketing is responsible.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Only B2B

AUGUST 25, 2020

B2B industry very well know the account based marketing (ABM) concept. It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. ABM powered by AI can help understand the customer across every funnel of demand generation.

Account Based Marketing 133

Account Based Marketing Demand Generation Agencies Demand Generation Marketing AI 133

ClickDimensions

MARCH 7, 2023

These two teams are usually Marketing and Sales. Marketing and Sales: An Important Connection For most people, the difference between a marketer and a salesperson is clear, one approaches leads from a one-to-many stand point (Marketing) while the other provides a more personalized one-to-one experience (Sales).

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

Lead Ranking 121

Lead Ranking Demand Marketing Qualified Leads Lead Gen 121

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 77

Account Based Marketing Tactics B2B Marketing Multi-Channel 77

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? The results? Anything but trivial.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Seismic

MARCH 25, 2022

Sales reps are always looking for new ways to attract and engage new buyers. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. What is social selling?

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Rev

JULY 26, 2023

Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. When demand gen organizations were flush with resources, we could afford tactics that today might feel reckless and random. This reality has generated what Howard refers to as more sales-oriented tactics.

Demand 60

Demand Tactics Optimization Lead Ranking 60

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Only B2B

DECEMBER 1, 2021

Are your leads ready for market? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Lead Scoring And MQLs.

Lead Ranking 127

Lead Ranking Cost per Acquisition Marketing Qualified Leads Sales Qualified Leads 127

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? So, read up! .

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. The exact shape of this new digital marketing era is yet to be defined. Aligning those goals with the best channels and KPIs. Honing SEO skills.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in the market for a new car.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Inbox Insight

MARCH 29, 2023

When setting out a demand generation or content marketing campaign it’s always important to start with one key question in mind – how will this bring us a return on our investment? Which essentially comes down to asking; how many leads should marketing generate? Read time: 7 minutes MQL vs SQL vs PQL: What’s the difference?

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Scoring 52

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Yet marketers often struggle with this crucial step. Only targeting upper-level management: The C-suite is busy.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. OK, so now onto the core question: should lead nurturing come from marketing or SDRs?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

PureB2B

JULY 6, 2022

Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. The goal with most B2B marketers is to get their automation to a point of fluidity that it requires very little human input. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Varicent

APRIL 22, 2020

Moving to an efficiency-based model is usually driven by something predictable; a new competitor who enters your space or your financial markets drying up for funding. A global pandemic has changed how you go to market, who you sell to, and many of your previous growth channels are offline. These are unpredictable times.

Efficiency 119

Efficiency Lead Ranking Marketing Qualified Leads Top of Funnel 119